Gillette Fusion Proglide

PRESS RELEASE COURTESY OF PACKAGING OF THE WORLD

The launch of Procter & Gamble’s new Gillette® Fusion® ProGlide™ Power Razor represents a first in the packaging industry and an exciting new direction for Burgopak USA. The partnership between Burgopak and Be Green Packaging–a molded-fiber company based out of Santa Barbara–has us all looking forward, and this first successful collaboration is a landmark. The significance of Procter & Gamble’s involvement as the largest consumer packaged goods company in the world cannot be understated.

Aligning with Procter & Gamble’s new long-term goals in environmental sustainability, the package redesign utilizes Be Green’s fiber-based material. The pack was a huge win in package reduction, resulting in a 79% reduction in plastics, a 17% reduction in gross weight, and a 16% improvement in pallet density; all of which was achieved without any cost increase or detriment to the aesthetics of the pack.

Procter & Gamble’s new long-term sustainability goals and strategies were released earlier in 2010, focusing on “a deep understanding of consumers.” The plan includes a vision of using materials–like Be Green–that are renewably sourced, “with meaningful sustainable innovations that reduce the environmental impact of [their] products across the full product lifecycle.”

Without sacrificing innovative design for environmental benefits, the package redesign retains shelf impact, brand identity, product protection, and cost-neutrality. Burgopak’s design aim with P&G was to integrate, not agitate the established brand value of Gillette…

Burgopak has worked with Procter & Gamble on a range of structural design projects for their leading consumer brands including The Art Of Shaving and ZIRH. The new Gillette Fusion ProGlide launched globally on January 25th, 2011.