Report: Packaging Consumers Keen to Go Green (Packaging Digest)

green planet leafBy Jenni Spinner, Senior Editor — Packaging Digest, 3/13/2012 12:38:45 PM

In the most recent research conducted by Perception Research Services, shoppers demonstrate that they are interested in choosing environmentally-friendly packaging. Significantly more shoppers state they would like to choose environmentally friendly packaging compared to 2010 (36% vs 28%), with fully half still willing to pay more (despite the economy). This is especially true of younger (under 40) shoppers. Over half (59%) of our sample state that seeing environmental claims on packaging positively impacts their behavior (to either buy more of the brands they usually do, or switch to others).

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